Category: Empirical Research
If you are a marketing student, content creator or a marketing analyst who wants to make your content go viral or perhaps curious about what makes content go viral, …
I post the article below with its table of contents as a simplified contingent valuation method example for my graduate students taking up the course “Economic Valuation of Environmental …
What is a conceptual framework? I gathered all the relevant definitions of a conceptual framework, what it does in the research process, and extracted the key ideas to give …
What is the quantitative research design? Why is the research design needed? What are the four main types of quantitative research designs used by researchers? This article illustrates research …
I noticed that even if my undergraduate students have finished their college degrees ending with a thesis, many of them still could not write statistical questions. Writing a good …
