Category: Empirical Research

What is market analysis? How is it done? This article describes how market analysis works using data on a pizza study. After having defined marketing research in my previous …

What is marketing research? How do you come up with your conceptual framework for marketing research? This article defines the concept and provides a simplified example. One of the …

Yaya Dub is one of the intriguing phenomena that ever happened in the digital age. Who is Yaya Dub and how did she become so popular within a short …

How do you determine the sample size required for your specific study? This is an important question considering that the answer determines how much effort you should devote to …

The goal of the interview is to collect whole answers from the interviewee. Question formulation and delivery are critical in this process. Interviewees respond not only to the kind …