Category: Quantitative Research
What is the quantitative research design? Why is the research design needed? What are the four main types of quantitative research designs used by researchers? This article illustrates research …
I noticed that even if my undergraduate students have finished their college degrees ending with a thesis, many of them still could not write statistical questions. Writing a good …
What is market analysis? How is it done? This article describes how market analysis works using data on a pizza study. After having defined marketing research in my previous …
What is marketing research? How do you come up with your conceptual framework on marketing research? This article defines the concept and provides a simplified example. One of the …
How do you determine the sample size required for your specific study? This is an important question considering that the answer determines how much effort you should devote to …
