Category: Data Analysis

What is market analysis? How is it done? This article describes how market analysis works using data on a pizza study. After having defined marketing research in my previous …

How do you analyze frequency data? How will you know that you have obtained frequency data in your research? What statistical test is appropriate for such data usually obtained …

This article provides a guide for selection of the appropriate statistical test for different types of data. Examples are given to demonstrate how the guide works. This is an …

How do you present the results of your study? One of the convenient ways to do it is by using graphs. How are graphs interpreted? Here are very simple, …

How do you decide if, indeed, there is a statistically significant relationship between two variables in your study? What does the p-value output in statistical software analysis mean? This …