Category: Empirical Research
What is marketing research? How is it different from market analysis? This article describes marketing research, its goals and objectives, the kind of data gathered, and how those data …
Yaya Dub is one of the intriguing phenomena that ever happened in the digital age. Who is Yaya Dub and how did she become so popular within a short …
How do you determine the sample size required for your specific study? This is an important question considering that the answer determines how much effort you should devote to …
The goal of the interview is to collect whole answers from the interviewee. Question formulation and delivery are critical in this process. Interviewees respond not only to the kind …
There are common mistakes that are often committed by an interviewer who is new in the field. Even the seasoned ones sometimes inadvertently overlook these errors. To avoid these …
