Category: Research

This article demonstrates how deviating from a dull routine can lead one towards discovery. See how a shift in one’s behavior can produce unusual information. I listed 18 kinds …

What is psychometric property? What are the psychometric properties in research instruments or tests? This article answers these questions. Also, it differentiates reliability and validity in relation to the …

I post a published article below with its table of contents as a simplified willingness to pay example for graduate students taking up the course “Economic Valuation of Environmental …

If you are a marketing student, content creator or a marketing analyst who wants to make your content go viral or perhaps curious about strategies on how to go …

This article shows frequency data analysis using the chi-square test. It shows a brief but essential background about chi square and shows the construction of a frequency data table. …