Tag Archives: phenomenon

The Yaya Dub Phenomenon: Why Videos Go Viral

Yaya Dub is one of the intriguing phenomena that ever happened in the digital age. Who is Yaya Dub and how did she become so popular within a short period? Why is she getting so much attention among netizens and television viewers not only in the Philippines but also in other countries?

This article applies the scientific approach in trying to understand why a dubber became an overnight celebrity and why she gained so many followers in youtube, and recently, on television.

I was so intrigued by the Yaya Dub phenomenon as virtually everyone I meet knows about it. The mere mention of the phrase evokes familiarity.

I tried to find out in Google’s Keyword Planner what is the monthly search statistics for just the term “Yaya Dub.” The keyword gained 22,200 searches in July and 49,500 in August. I have set the United States as the target country. However, youtube reaches virtually all countries in the world, so I clicked on All Locations as the target for the keyword. It showed 301,260 in July, and 550,980 in August.

But, what about the Philippines where the youtube videos about Yaya Dub originated? Again, I reset the location to the Philippines. The statistics showed 246,210 in July and 451,310 in August. It goes to say that Filipinos account for most of the traffic.

Why this so much traffic for the apparently simple activity such as dubbing? Do viewers obtain benefit from those videos? The ultimate answer in this case presumably is pure entertainment.

What does the literature say about viral or popular videos? What prompts people to share Yaya Dub’s antics?

What scientists say about viral videos

In her dissertation, Izawa (2010) found out that those who had shared or would share the viral videos felt stronger emotions than those who did not share them. These are emotions of happiness, humor, surprise, fear, sadness, and anger.

Upon sharing the videos, those who shared expect the receiver to feel the same way they did. Southgate et al. (2010) confirmed this observation. Since many people use youtube in sharing videos, the platform facilitated the sharing process.

Yaya Dub Videos: The Emotional Content

See the following viral videos of Yaya Dub. Discern which emotions appealed to you most that made you think of sharing the content to your friends.

The videos showed a diversity of emotions aptly expressed by the comedienne. Did it in any way prompt you to share it with your friends? What could have been the motivation of viewers for sharing what they have seen? Do you agree with the findings of the scientists?

Your comments will help affirm or refute the findings.


Izawa, M. (2010). What Makes Viral Videos Viral?: Roles of Emotion, Impression, Utility, and Social Ties in Online Sharing Behavior. PhD thesis, Johns Hopkins University.

Southgate, D., Westoby, N., and Page, G. (2010). Creative determinants of viral video viewing. International Journal of Advertising, 29(3):349–368.

Cite this article as: Regoniel, Patrick (September 25, 2015). The Yaya Dub Phenomenon: Why Videos Go Viral [Blog Post]. In SimplyEducate.Me. Retrieved from https://simplyeducate.me/2015/09/25/yaya-dub-phenomenon/

Do Spiders Eat Cockroaches?

Cockroaches are unwanted organisms in the house. Do you know that spiders can help you get rid of them? Here’s evidence that spiders do eat cockroaches.

Seeing things like a house spider preying on a cockroach excites me. I never saw such marvelous predation in my life until just this morning.

decapitated head of cockroach
Decapitated head of the cockroach shows its long antennae.

As I prepare early in the morning, around 4:30 am, and bringing my shoulder bag with me in my favorite writing area, I noticed something unusual at the side of the bag. There it was, a large spider clamping under its body a cockroach or what remained of it after some parts had been removed. Its body measures approximately 1.5 cm long and its legs extend 9 cm across. I noticed that the head of the hapless cockroach was decapitated from its body, indicating that the spider knows where to strike.

My camera is inside the bag, a standard habit I’ve developed through the years as I shoot pictures readily whenever an opportunity like this arises. I have to make sure that I retrieve my camera carefully so as not to disturb the spider, but quickly, because at any moment, I expect the spider will notice my intrusion to its privacy.

spiderfeeding A spider clutches the cockroach onto its abdomen.

I took a few shots with flash at close up. Indeed, after five pictures and a video, the spider speedily jumped out from the bag into the table. It then dropped off the edge of the table onto the floor at a height of three feet, hid under the table for a while then scampered towards safety in the dark corners of our refrigerator – the cockroach still stuck on its abdomen. I can no longer poke at it and take a shot. It’s an adaptive response to ensure its survival. But I have no intention of swatting it at al.

A Documented Fact

So what does this observation imply? For the layman, this moment is just one of those things that “normally” happen in everyday life. But if you consider yourself an inquisitive person as how a good researcher should behave, this phenomenon means much more. It’s not just an awesome experience that you can forget after a while. It is actually a documented fact — that spiders prey on cockroaches.

Of what use is this observation? This simple observation and documentation spares a researcher trying to establish the fact that spiders do feed on cockroaches. This article, therefore, can be cited as a source that this type of spider do prey on cockroaches. You can see the spider or the cockroach separately but seldom will you find a spider feeding on a cockroach unless you catch a spider, keep it in a glass cage, wait for long hours and see if it will feed on cockroaches that you put inside the same container. Under captivity, the spider might not feed at all.

Ecological Implications

Now that you know that spiders do prey on cockroaches, and you consider cockroaches as pests more than you might consider spiders as pests, too, then this means that if you kill all the spiders, the cockroaches that they prey upon will increase in number. That’s a lot of cockroaches, and possibly lots of diseases. Cockroaches are carriers of 33 kinds of bacteria including E. coli and Salmonella, six parasitic worms, among others (Parada 2012).


This knowledge that spiders (at least the species featured in this article) eat cockroaches can be used to control the number of cockroaches in your home. Catch a spider like the one you see here (a huntsman spider) and breed it to maturity. Then release in your house if it is infested with cockroaches or sell to people who need them. The population of cockroaches will surely be under control. There will be no need of harmful pesticides.

So which one would you like to have in your house – spiders or cockroaches?


Parada, J. (2012). The truth about cockroaches and health. Retrieved on April 11, 2014 from http://www.pestworld.org/news-and-views/pest-health-hub/posts/the-truth-about-cockroaches-and-health/