What is the difference between qualitative and quantitative research? This article defines qualitative research, its focus of inquiry,  principles, and seven qualitative research approaches. Research is a process of inquiry. It starts with a question whose answer could be acquired through a chosen approach and designed methods perceived as suitable. There are two approaches for inquiry, i. e., quantitative and qualitative, which could also be mixed together if deemed appropriate. What is qualitative research? Quantitative research uses numerical data for analysis while qualitative research uses non-numerical data and those other information which are not amenable to quantitative measurement, for description and … Continue reading Qualitative Research: Definition and Principles